ImCal was awarded Mental Health Block Grant funding to be used in fiscal year 21. Due to a recent increase in suicides and drug overdoses, locally and nationally, we decided to use this funding for a Suicide and Drug Overdose Prevention Campaign. The target audience for this campaign includes two factors, age range of 10-25 and geo-location of SWLA. Because traditional advertising, such as television PSAs, billboards, and the like, are not as effective with the younger demographic, this campaign will use video and social media platforms to reach the youth and young adults in our SWLA communities. The media platforms are YouTube, Snapchat, and TikTok. TikTok. Once a person clicks on the ad, they are sent to a landing page for information on suicide and crisis resources. In the first six months of the campaign, there have been 870.575 impressions on Google, 1,199,210 impressions on Snapchat, and 23,840 impressions on TikTok.
I have a page from their annual report attached that has the same info and some graphics I’d like to incorporate in the news/blog post.